Working at the seams
Plural Form is a practice for moments that don't have clean playbooks. We work across the seams of data, technology, policy, and leadership — where most initiatives stall and where direction has to be built across more than one room.
The challenge is rarely data or intent. It's alignment — knowing what matters, and getting the right people moving in the same direction.
WHERE WE WORK
We have deep, repeated experience across five sectors:
Disaster recovery and emergency management.
Unlocking hundreds of millions of dollars in recovery funding for the communities most affected.Smart cities and innovation districts.
Technology with transparency at the center, where public trust is part of the infrastructure.Public sector AI and data governance.
New frameworks and programs that help cities and states deliver better services to the public.Philanthropy and nonprofit.
Portfolio and program strategies and impact measurement that help grantmakers direct investments toward measurable public outcomes.Community and urban infrastructure.
Strategy for large-scale public infrastructure like data, broadband, and housing.
HOW WE WORK
We work solo, with on-demand project-based collaborators, and in partnership with other consulting firms. The shape of the engagement adapts to what the work actually requires — from focused three-month projects to multi-year embedded advisory.
The firm is led by Logan Werschky.
Plural Form was founded as Far Out Ventures in 2017.
100% Women-Owned. WBE Certified — New York City.
Behind the Practice
PRINCIPAL & FOUNDER
Logan Werschky
Logan is the founder of Plural Form (formerly Far Out Ventures), a public interest strategy practice focused on the data and systems that shape civic outcomes. She was a founding member of the NYC Mayor’s Office of Data Analytics—once dubbed “Mayor Bloomberg’s Geek Squad” by the New York Times—where she helped establish a model for applied data in government. She also built the data and analytics function for the city’s Superstorm Sandy housing recovery, translating complex information into operational decision-making for one of the largest disaster recoveries in U.S. history.
As faculty at New York University’s Center for Urban Science and Progress she trained the next generation of urbanists and data scientists. Her work has been recognized with the Citizens Budget Commission’s Prize for Public Service Innovation and a NYU Faculty Award.
She holds a MSc in Regional and Urban Planning from the London School of Economics and a BA in Economics from Smith College, institutions that shaped an enduring curiosity about information. A devoted reader of the World Factbook since college, she is pouring one out for its 2026 demise.